Small Business Marketing for the Holiday Season

The holiday season is nearing our doors and everyone is starting to get down with the crazy shopping spree syndrome. Is your business ready to capitalize for this? Try to evaluate if your business will make a happy year ending or will it be a season of tears. The effectiveness of your small business marketing is a big factor in increasing your company’s profit and sales for Christmas. Think of creative ways on how you can attract your old customers and reel new ones to buy your product. If you feel that your marketing strategy is not working anymore and that your company is limping, then it’s time for a marketing campaign makeover. Here are some tips that may help you maximize your marketing plan for the holiday season.Make your marketing emails themed up for the holiday. You now know how effective emails are in promoting your products and services. Try to take advantage of this powerful social media tool to advertise your company to your potential customers. Focus your subject lines on special Christmas offers that will catch the attention of your audience. The key here is to make your Holiday email stand out from the rest of the emails that you sent all year round. You can search the internet for some tips on how you can create an email design that will look appealing to your target market.You would probably want your email design to have intricate drawings and vivid colors. But remember that little goes a long way. So try to keep it simple and do not overdo it. The important thing here is that your customers understand what marketing message you are trying to send them through this email. Also, you are not the only company doing this for the holiday season. Your competitors will surely send out holiday emails as well. Think of ways on how you can make yours different from the rest. Be creative and innovative in making your email design and give it a personal touch. Avoid emailing your customers too much because they might find it annoying and may cause them to mark your emails as spam. Be aggressive in this small business marketing strategy but never cross the line.

Conversations With CEOs – Why Business Savvy Counts

“But I know my profession inside out,” says my next door neighbour. “I don’t understand why this particular contract eluded us.”

Most of us can checkmark the long list of reasons why clients do business with us. Besides establishing rapport and long-term relationships, providing excellent quality of service and technical accuracy, often there is one important criteria that hasn’t been given consideration. This is most true when dealing with senior executives. Decision makers gravitate to professional experts they trust to understand their business and the particular industry issues that can make or break their success.

They appreciate that you are an expert tax advisor for example, and wouldn’t see you if you weren’t. However, they are most interested in how you can help them navigate industy issues inside and outside of what you do as a professional. What do you actually know about business and particularly theirs? How conversant are you? Can they introduce you to their investors? Their Chairman of the Board?

Now you ask, “How can I keep up with all the nuances related to a multitude of industries when I can barely keep up with all the ongoing changes related to my own profession and staying at the top of my game?”

Here’s a few suggestions:

I. Identify the industries your top 20 clients and top 10 prospective clients come from?

II. Start with prioritizing a few industries to learn more about based on who you do profitable business with now.

III. Keep files of newspaper and magazine articles, industry journals and anything else you can find that’s pertinent for easy reference as required. Read them, think about them, make connections to your services.

IV. Ask clients about their industry issues. What level of knowledge would distinguish you from a competitive service provider and why is that important to them?

V. Finally, as you learn about the top issues currently affecting your clients, explore your expertise can help turn issues into opportunities rather than threats. Quantify how your services can minimize risks and make a difference in the achievement of the client’s objectives.

VI. File your stories, either your own or those that you hear about. For example, if you have a client who was able to retain one staff member that saved them $200,000. in recruitment and training costs, not to mention preventing loss of knowledge and clients, as a result of your consulting or coaching services, then be sure you find a way to save that story. Get a testimonial or at least be able to talk about the bottom line results that your client achieved as a result of working with you, Business Savvy Professional Extraordinaire!

VII. Have fun – part of lifelong learning is getting outside of our own boxes and jumping into other’s now and then to truly empathize and problem solve with clients.